What Is Black Friday?
Everything you need to know about Black Friday — what it is, when it happens, and how to get the best deals in Ireland.
The Basics
Black Friday is the biggest shopping event of the year. It falls on the Friday after Thanksgiving in the United States — which means it lands on the last Friday of November each year.
What started as a single-day US shopping tradition has grown into a weeks-long global event. In Ireland, most major retailers — both online and in-store — now run Black Friday deals throughout the entire month of November.
It’s one of the few times of year when you can get genuinely significant discounts on things you actually want to buy — from tech and fashion to food, travel, and beauty.
How It Unfolds
Early November — Pre-Sales Begin
Many retailers start dropping early Black Friday deals and teaser offers in the first two weeks of November.
Black Friday — The Main Event
The biggest discounts drop on Black Friday itself — the last Friday of November. Deals often go live at midnight.
The Weekend — Deals Continue
Most retailers extend their offers across the full weekend, with new deals refreshed daily.
Cyber Monday — Online Focus
The Monday after Black Friday is dedicated to online-only deals, often with exclusive discount codes.
Make a List Before You Shop
Decide what you actually want to buy before the deals go live. It’s easy to overspend on things you don’t need when discounts are everywhere.
Check the Original Price
Some retailers inflate prices before Black Friday to make discounts look bigger than they are. Check price history tools before assuming a deal is genuine.
Sign Up for Deal Alerts
Subscribe to our newsletter to get notified the moment new deals and exclusive voucher codes drop — before they sell out.
Don’t Wait Too Long
Popular items — especially tech and limited-edition products — often sell out within hours. Act quickly on deals you’re confident about.
Check Return Policies
Most retailers extend their return windows over Black Friday. Useful if you’re buying gifts — check the small print before purchasing.
Stack Discounts Where Possible
Some retailers allow cashback apps or credit card rewards on top of Black Friday prices. Check if you can combine savings before checking out.